Chris Milholen
2026
Professional Portfolio
Portfolio site for a social media manager, built on a CMS he can run himself, with case studies that flex around however each campaign reports its results.
Overview
A portfolio where the work and the numbers do the talking
Chris Milholen is a social media manager in the Greater NYC area. His work spans creator programs, paid media, and brand partnerships for Lyca Mobile, the Naismith Awards, Subaru, and Jersey Mike’s, with results ranging from 12M+ in organic reach to nearly 900,000 fan votes.
He needed a portfolio that could carry that range and that he could keep current on his own. I designed and built it in Framer: a Home page, About page, Work index, and four case studies, all running on a CMS he can edit without me.
Problem
Results-heavy work, and a client who needs to own the site
Social media work is judged on results, but no two campaigns report them the same way. One case study has five headline numbers. Another has a single award. A fixed template would either leave empty slots or push numbers that don’t exist.
Chris also needed to add, reorder, and update campaigns himself after handoff, all on a three to four week timeline. He liked the structure of my own portfolio, so that became the starting point.
Structure
A CMS built around how campaigns actually report
I designed the case study collection around his content instead of a generic blog template:
Featured and Sort Order fields control what shows on Home and in what order
Five optional stat slots, each with a value, label, and note. A stat only appears when it has a value, so the results panel adapts from one stat to five
Stat 1 doubles as the headline number on the Work index
An optional Results Summary fills out the panel for campaigns with only one or two stats
Title, Summary, and Cover Image also drive each page’s SEO title, description, and share image
The Home page pulls a featured campaign and a three-card grid from the same collection, and the Work page lists every case study as a scannable index with its headline result.
Design
Editorial type, one bold accent, proof up front
A high-contrast serif carries the headlines, a clean sans handles body copy, and a monospace marks small labels. That mix lets big numbers like 74.3M read as the hero of each section. A single electric blue handles every action and every stat, so nothing competes with the results.
Beyond the case studies, the Home page puts the proof a hiring manager needs up front: a stats strip, a ticker of 10 brand logos, a carousel of 5 campaign reels, and recommendations from collaborators. Every page has desktop, tablet, and phone layouts.
Status
Built, in review, and ready to hand off
The build is complete, with all four case studies live in the CMS. The site is in Chris’s review now, ahead of connecting his domain and launching.
Handoff includes a written CMS guide and a recorded walkthrough so Chris can add a campaign, edit one, reorder, and publish on his own. I’ll update this case study with launch details once the site is live.
